Illustrator, Photoshop
2023
GOAL: Work in teams to create a brand for a campaign, budget money and work with a fast pace schedule for a client.
For this project, students were put into teams of four to develop a 2024 campaign theme for ASU's Dr. Martin Luther King, Jr. committee.
Our slogan, "From a Step to a Journey" means that the initial action of pursuing a passion can lead to a shared journey. Everyone's first step is unique, but your hobbies and talents can contribute to a greater cause. Just like Dr. King's talent for communication and his first speech were pivotal in the journey toward today's equality, we encourage our audience to utilize their skills, no matter how small they may seem, to make a significant impact in helping their community and demonstrating leadership.
The campaign's deliverables that our team came up with included bookmarks, a website, an email invite, t-shirts, lanyards, keychains, stickers, pens and pencils, social media posts and a step and repeat banner. All deliverables are to be used between ASU's annual March on West, and MLK Breakfast events. All collateral was factored into a given budget.
Campaign Mockups:
