BRANDING, PRINT DESIGN, ANIMATION
Illustrator, Indesign, Photoshop, After Effects
2022
GOAL: Create a logo based on the random letters/numbers given out and then create a brand and animation based on that logo.
For this project, I was assigned with drawing three random letter/number combinations from a bag and using two of them to create a made-up brand. Once I made the logo, I had to mock it up on three items and create an animation.
LOGO DESIGN
Given the random letters/numbers L, H, and 3, I chose to use L and H for my project. I created a luxury watch brand inspired by companies like Rolex, Omega, or Cartier.
La Hora Mockups:
ANIMATION
In my animation, I wanted to showcase the range of watches this company would offer. I researched a wide array of luxury watches with various shapes, colors, and styles, then created similar watches in Illustrator. To maintain consistency, I set all the watches to the same time, aligning the hands with the general shape of the L in my logo for a seamless transition between the watch hands and the logo.
Animation:
